CARP

Have you ever eyed a dish that a waiter serves to the table next to you? A plate that is so visually appealing that you want to order that too. Strategically placed garnishes and sauces that pop out from the white plate and so pretty that it looks too good to eat. Photos of diners sharing their orders constantly fill my Facebook feed. People eat with their eyes. They are not going to dig into their food without first considering what is in front of them. And that’s part of the experience.

Chefs carefully consider how they are going to plate their dish. They are looking for contrast that comes from using a white plate (it shows off the food better). The repetition of shingled vegetables, the alignment of the components, and the proximity of the protein to the starch and vegetable are all design principles of CARP. Like a chef brings together an attractively plated dish, each of component of CARP combine to yield an attractive product for your customer.

The most important element of CARP to me is Contrast.  When designing an engaging webinar you want all participants to be engaged. By contrasting colors, you allow for the important content to POP.  This will allow for the audience to set their eyes on what is important. Adding that visual interest to a page will grab the participants attention, keep them engaged, and hopefully make them hungry for more.